New shop setting for flexible item URL structures
We introduce a new shop setting that empowers you to define the structure of your item page URLs. This update allows you to align your shop's technical setup with your specific SEO goals and the requirements of external marketing channels.
Strategic flexibility for your business
Different business models demand different URL strategies. While some benefit from concentrated SEO authority on a single page, others require distinct landing pages for every item variation to ensure data consistency across the web. You can now select the pattern that best suits your needs.
Maximise variant visibility with distinct URLs
The Modern URL Scheme (/item-name_itemID_variantID) assigns a unique URL to every variant. This is the recommended choice if you use platforms like Google Shopping. Because each variant links directly to its specific price, you avoid price mismatches and potential item disapprovals. This scheme also enables direct linking to specific variants and strengthens your variant-level SEO potential.
Consolidate signals with Legacy URLs
The Legacy URL Scheme (/item-name/a-itemID) maintains a single, shared URL for all variants of an item. This approach prevents duplicate content and consolidates all SEO signals onto one main item page, simplifying your analytics and maintenance. This pattern is ideal if your variants are primarily cosmetic or share identical prices. Configure your preferences To select your preferred URL pattern, navigate to [SEO > Item URL Handling] in your shop’s editor. Please note that changing your URL structure may impact existing search engine rankings; we recommend reviewing your SEO strategy before switching.