The requirements for B2B e-commerce differ significantly from classic retail. Professional buyers expect a tailored experience. Currently, verifying professional customers and managing separate content can lead to administrative overhead or the need for multiple shop instances. We are introducing these features to allow you to serve both customer segments efficiently within a single, unified environment.
Providing a unified B2B and B2C experience
Our objective is to strengthen the versatility of the PlentyONE shop by giving you granular control over your content and onboarding. We want to ensure that your B2B customers feel catered to from the moment they land on your page, while maintaining the simplicity of managing a single shop system.
Boosting efficiency through automated workflows
- Targeted Content Visibility: You can now mark specific pages or routes for B2B customer classes only and hide prices or "add to basket" buttons for non-verified users.
- Automated Onboarding: The new registration process allows for mandatory file uploads (e.g., trade licenses) and triggers automatic notifications for pending approvals.
- Smart Redirection: Redirect retail customers automatically to registration forms when they attempt to access restricted B2B content.
- Stay Informed: Receive automatic email notifications as soon as a new B2B registration is submitted, ensuring you can review and verify new business partners without delay.
Help us refine our B2B roadmap
The features outlined above represent our current direction based on the feedback we have received from merchants so far. However, these plans are not set in stone. We want to ensure that our solution directly addresses the actual challenges and pain points you face in your daily B2B operations. If you want to influence the development of this initiative, please get in touch with us. Your insights into your current B2B workflows are invaluable in helping us prioritise the right enhancements.