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EU Guarantee & Durability Labels (EU Regulation 2025/1960)

Excerpt: Automate EU Regulation 2025/1960 compliance on your storefront. Display legal guarantee notices and GARAN durability labels seamlessly across product pages and checkout.

Regulatory Compliance Without Conversion Friction: Native EU Guarantee Notices and GARAN Labels in PlentyONE Shop

The Challenge

Selling to B2C consumers across the European Union means navigating continuously evolving compliance requirements. From 27 September 2026, Commission Implementing Regulation (EU) 2025/1960 requires merchants to prominently display standardised, colour-rendered notices covering legal guarantee rights and commercial durability warranties ("GARAN" labels). Without native platform support, online stores face significant risks of regulatory sanctions and third-party legal challenges — as well as cluttered mobile layouts that erode conversion rates.

The Update

To protect your business from legal exposure while preserving a smooth customer experience, we are introducing native storefront rendering components and expanded item data for PlentyONE Shop (PWA & LTS), along with automated updates to order confirmation emails.

Key Capabilities & Benefits

  • Automated Legal Compliance: Display official EU guarantee notices in all 24 EU languages on Product Detail Pages and at the final checkout step — no custom code required.
  • Conversion-Optimised GARAN Labels: Use mobile-friendly, collapsible display options that expand on interaction, keeping your storefront clean without compromising compliance.
  • Centralised PIM Controls: Manage warranty durations and durability directly within item variation.
  • End-to-End Customer Journeys: Automatically include compliant legal guarantee summaries in customer order confirmation emails.

Effort & Activation

All PIM data extension fields and storefront components are being deployed well in time before the September 2026 enforcement deadline. Visual elements integrate natively into default PWA and LTS themes and require only straightforward configuration in your PlentyONE backend or Shop editor.

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