Zalando: Scale Your European Reach on New Country Platforms in Greece and Bulgaria
Expanding into international markets often brings complex setup processes and fragmented workflows. Reaching new customers abroad should not mean drowning in administrative overhead. We have expanded our Zalando integration to include Greece and Bulgaria.
Available immediately to all PlentyONE merchants, this update allows you to tap into high-growth Southeastern European markets without disrupting your daily routines.
New reach in Southeast Europe, instantly
- Unlock new markets: Sell to customers in Greece and Bulgaria instantly with little additional setup or integration complexity.
- Centralise your operations: Continue managing your listings, inventory, and order flows for these new regions directly in PlentyONE.
How to start selling on Zalando Greece & Bulgaria
The new target countries are already active in your system. You do not need to install anything new—simply log into your sales channel settings, add Greece and Bulgaria to your active countries, and start selling.
If you’re just looking to get started with Zalando, read our manual:
What’s next for the Zalando integration
As Zalando is transitioning to a modern infrastructure for data exchange, this year, we will migrate the integration onto our most advanced technology for channel connection, the Channel Layer. This is going to ensure a faster, more resilient, and transparent data exchange, to make managing your fashion assortment on Zalando a walk in the park. Learn more about this project on our roadmap: