Guide AI Assistants to Your Key Content: Maintain Your llms.txt in the Backend

More and more shoppers research products through AI assistants. These assistants read your shop pages but cannot tell on their own which content matters most to you. An llms.txt gives them that guide. It is a text file in the root of your domain that tells large language models what your shop offers and which pages matter most.

Until now, this required filesystem access. You now maintain your llms.txt directly in the backend. You enter the content, and we publish the file.

Decide what AI assistants learn about your shop

The new setting sits right next to your robots.txt in your shop's SEO settings. You maintain both files in one place.

• Backend maintenance: Enter your content once. No filesystem access required.
• Both shop systems: The file is generated for PlentyONE Shop and plentyShop LTS alike.
• Full control: If you enter no content, no llms.txt is generated.

Structure your llms.txt

An llms.txt follows a fixed order in Markdown. Only the title is required. Every other element is optional, but they are what make the file useful.

• Title: A heading with # and the name of your shop.
• Summary: A blockquote with >. Describe your range and audience in one or two sentences.
• Details: Free text with facts AI assistants need, such as delivery countries or return rules.
• Link lists: Sections with ##, for example for categories or service. Each entry follows the pattern - [Page name](URL): short description.
• Optional: A ## Optional section for pages AI assistants can skip when needed.

An example:

# Example Shop

> Online shop for sustainable outdoor clothing. Shipping to Germany, Austria and Switzerland.

All items are made from recycled materials. Returns are free for 30 days.

## Categories
- [Jackets](https://www.example-shop.com/jackets): Rain and softshell jackets for women and men
- [Backpacks](https://www.example-shop.com/backpacks): Day and trekking backpacks

## Service
- [Shipping and delivery](https://www.example-shop.com/shipping): Delivery times and shipping costs
- [Returns](https://www.example-shop.com/returns): Process and deadlines

## Optional
- [About us](https://www.example-shop.com/about)

Link only public pages you actively maintain. When your range changes, update the file.

Set up your llms.txt in a few steps

The setting is available now. Go to Setup » Shop » [Select shop] » SEO » llms.txt and enter your content. Once saved, the file is available at the root of your shop domain.