PlentyONE Product Updates

Faster Item Maintenance: Generate Product Copy with AI Directly in the Item UI

Written by Kolja Michel | 30/07/2026, 06:30

Stop Losing Time to Manual Copywriting

Large catalogues need plenty of product copy: descriptions, technical specifications, preview texts, SEO metadata. You currently write all of this manually, item by item. That costs time – and delays activating new items across your sales channels.

AI Copy Straight from Your Master Data

We bring artificial intelligence directly into your familiar PIM workflow. In the Description tab, the AI Content Assistant generates targeted product copy directly in PlentyONE – based entirely on your stored product data.

Your Benefits for Catalogue Maintenance

  • Content at the click of a button: Generate item names, descriptions, technical specifications, preview texts, and SEO metadata in seconds – straight from your master data.
  • Full editorial control: Decide for existing content whether you keep the original or replace it with a new AI draft.
  • Flexible tone of voice: Adjust language style, text length, and custom instructions globally or per individual field.
  • Transparent comparison: Compare AI drafts against your originals before adopting them, and confirm changes with a single click.

Data Privacy and Control

The AI Content Assistant processes only your stored product data to create drafts. No personal customer data is used at any point.

💡

Human-in-the-Loop

Review all generated copy before publishing, to ensure it matches your brand voice and commercial direction.

The Rollout Timeline

  • 📅 Beta Phase: from 29 July 2026
  • 📅 General Availability (Stable): from 5 August 2026

Free to Trial, Transparent from the Start

We're currently running a joint trial phase. All customers on eligible plans use the AI Content Assistant free of charge. As we introduce further AI features, we'll move to a transparent plan- or token-based pricing model – and give you advance notice. There's no lock-in: use the feature flexibly and stop at any time, at no extra cost.

 

ℹ️

For all PlentyONE plans

The AI Content Assistant is available across all PlentyONE plans – Lite, Lite+, Expand, Scale, and Ultimate.

Ready in a Few Clicks

Confirm AI usage once as an administrator under Setup » AI Settings. From then on, the feature is available directly in the Item UI: open the Description tab and click the wand icon "Generate copy with AI".

 

Try it today

Confirm your AI settings in the backend, open an item, and switch to the Description tab. Test the AI Content Assistant directly on your catalogue.
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