Every marketplace used to come with its own logic: different menus, different click paths, different places in the system. Managing several channels meant juggling several operating concepts — costing time and creating friction, when developing new channels or onboarding new team members. The Channel Control Centre merges the management of every marketplace in one consistent area.
Until this point, the Channel Control Centre was only available on systems created after 15 April 2026 that did not contain existing marketplace configurations – on 30 September we're bringing the Channel Control Centre to all systems. You decide when to move which channel: a migration dashboard lets you shift your existing channels into the new interface one by one. Here's what the switch means for your channel connections:
Get a first look at the Channel Control Centre in this video:
The Channel Control Centre becomes visible for all systems on 30 September. None of your channels are switched automatically. Your old setup paths remain fully operational in parallel.
Once the update goes live, we'll notify you directly inside the system. A migration dashboard in Sales Channels » Channel Control Centre will show you which channels are ready to move. You choose the channel and the timing — your current settings keep running unchanged until then. Migrating a channel is a matter of few clicks and your settings will be transferred to the new interface. The underlying technology stays exactly the same — only how you use it changes.
Mark your calendar for the go-live – as soon as the feature becomes available to you, you’ll receive the information directly in your system.